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Experience

Makes all the Difference.

I’ve spent two decades working on helping the world's brands create impact, be distinctive and make a difference for their customers.
My work often sits at the intersection where creativity and strategy meet technology.
Below are some of the places I've worked and the different ways of working to help solve a challenge and some of the brands I've had the pleasure to work with. Or, click to see some work.

Japanese Garden

Agencies & Networks

BBDO (Omnicom)
DDB (Omnicom)
FCB (IPG)
FutureBrand (IPG)
I&S/BBDO (Omnicom)
Isobar-One Digital/Diffiniti Japan (Dentsu Aegis)
Leo Burnett (Publicis)
Chemistri (Publicis)
Ogilvy (WPP)
Proximity (Omnicom), NZ and PRC
Sapient Nitro APAC (Publicis Sapient)

Skills and Capabilities

Story and narrative development and authoring
Brand development, audits, strategy, framework, identity, naming and system design
Project and creative briefing (sessions and materials) and research design
Workshop design, facilitation and distillation
Product marketing, customer value proposition development
Go to market strategic planning
Video and visual production direction
Sound and audio consulting, design and direction
Experiential, events and spatial direction

Clients across the World

adidas, Air New Zealand, Canon,
Chanel (Japan), Coca Cola (APAC and Japan),

Coty International, Disney (Japan),

Fox Pictures
G-Star, G.E. Money (GEM), General Motors (Holden), Hitachi (Johnson Controls - Hitachi) Hyundai
HSBC , Issey Miyake/Cartier Foundation, Levi’s, LVMH, Malaysian Airlines, Mediaworks, MHD (Moët Hennesy Diageo) News Corporation, NZME
Pepsi, Smart (Daimler Chrysler), Toyota (TMC, TMS, TMME), Unilever, Uniqlo, Visa, Vodafone
Volvo and more..

Experience: Quote
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